ADIDAS STAR WARS - CREATE WITH THE FORCE

ADIDAS STAR WARS - CREATE WITH THE FORCE

The team I lead at GrandArmy worked with adidas and Lucasfilm to create a digital campaign for the adidas Star Wars Collection, spanning Basketball, Running and Originals. The campaign blends the worlds of sport with the iconic visual language of the Star Wars universe. Screens, panes of illuminated glass, blinking diodes, and targeting interfaces from Star Wars were juxtaposed with photography and illustration representing sport.

Rather than create three separate campaigns for each part of the collection, we chose to reference interfaces that were related to each category and wove them into a cohesive system. Basketball was inspired by the Jedi and their Lightsabers; Running was inspired by Starfighters and other vehicles; Originals was inspired by the iconic characters we’ve grown to love.